How to ensure your external PPC account audit isn’t a waste of time

How to ensure your external PPC account audit isn’t a waste of time

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
  If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC accounts. Sometimes, your client will let you know in advance; sometimes, you’ll find out when you see a request to access the account. And sometimes, you won’t find out […]
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4 Things to Consider When Changing Your Marketing Strategy

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
If the mere thought of overhauling your marketing strategy gives you anxiety, I get it. It’s time-consuming. There’s a lot of hard work involved. And, of course, there’s always the risk that the new strategy will sink your business, decimate the lives of everyone you love and reduce all of your hopes and dreams to […]
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3 Marketing Channels You Need To Master In 2018

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
If you’re anything like most contemporary business owners, you’re probably feeling a little overwhelmed by the sheer volume of marketing tips and tricks being thrown your way day in and day out. Who wouldn’t be? Gone are the days of coming up with a catchy jingle or creative ad campaign and smearing it across a […]
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4 Secrets To Building A Successful Business On Instagram

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
Does launching a business on Instagram seem daunting? It doesn’t have to be, says Kay Hsu, the global Instagram lead at Facebook’s Creative Shop. Hsu, in a workshop on fashioning fast and engaging company stories on the platform, shared some key insights into enhancing both your brand and sales without breaking the bank on marketing. […]
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B2B Social Media Marketing: What’s the Real Deal on Effectiveness? | HuffPost

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
B2B Social Media Marketing Part 1: The Search for Success Stories There has been a lot of hype about B2B social media marketing. Social media experts have been praising these platforms to the sky while pitching their coaching and consulting services. The advice, which we have all heard, goes something like this: “Share your content for free […]
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How to Pick Your First SEO Keywords

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
  One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for relevant searches within Google and other search engines. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google Keywords are a critical […]
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The SEO ‘do more with less’ cookbook

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance). The good news is that in SEO, we are the kings and queens of “do more with less.” […]
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7 SEO Strategies That Still Work In 2017

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
  • 2017, Bing, consumers, desktop, digital, Google, marketing, mobile, online, optimizing, products, search engines, SEO, strategies
  So, you thought that search engines would fade out of existence in 2017? Well, you’re definitely wrong on that one. People are searching on search engines like Google and Bing more than ever before. Consumers are continuously wanting to know more and more about the products and services they are buying. So, they turn […]
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The four pillars of an effective SEO strategy

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
  • backlinks, digital, effective, Louisville, marketing, off-site SEO, on-site SEO, SEO, Strategy, technical
SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are […]
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What Your Small Business Can Learn From the 50 Most Engaged Brands

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
  • business, customer engagement, digital, engaged, expectations, Louisville, marketing, service, small business
Amazon is the company that’s most engaged with customers, according to a recent report. And small businesses can potentially learn some important lessons from the retail giant and other big names that focus on customer engagement. Forbes Insights partnered with Pega to compile the list of the 50 most engaged companies, which also includes Google’s parent Alphabet Inc., Starbucks, Foot […]
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