The four pillars of an effective SEO strategy

The four pillars of an effective SEO strategy

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
  • backlinks, digital, effective, Louisville, marketing, off-site SEO, on-site SEO, SEO, Strategy, technical
SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are […]
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What Your Small Business Can Learn From the 50 Most Engaged Brands

  • Posted by eric@egunderson.com
  • On November 8, 2017
  • 0 Comments
  • business, customer engagement, digital, engaged, expectations, Louisville, marketing, service, small business
Amazon is the company that’s most engaged with customers, according to a recent report. And small businesses can potentially learn some important lessons from the retail giant and other big names that focus on customer engagement. Forbes Insights partnered with Pega to compile the list of the 50 most engaged companies, which also includes Google’s parent Alphabet Inc., Starbucks, Foot […]
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Why It Takes Six Months to Improve Search Rankings

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
  Kent Campbell — August 31, 2017 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is […]
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Why microsites aren’t always ideal for SEO

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
  Why microsites aren’t always ideal for SEO Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. Janet Driscoll Miller on August 31, 2017 The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the […]
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How Important Is Your Internal Linking Strategy for SEO?

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
In SEO, the two most important broad strategic realms are, arguably, on-site content development and link building. On-site content development gives you the opportunity to optimize the pages of your site for specific keywords and boost your relevance to your target audience. Building links, on the other hand, passes authority to your site so you’re perceived to […]
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Ranking #1 is Pointless – Here’s Why Your SEO Goal Is Leads & Sales

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
Ranking #1 is Pointless – Here’s Why Your SEO Goal is Leads, Not Rankings Garrett Mehrguth Google’s 9 Major Ranking Factors According to multiple studies, only 9 signals (not 200) impact rankings the most today.Jump to this ultimate SEO cheat sheet – a step-by-step, straightforward recipe to top Google rankings. Free PDF inside! ADVERTISEMENT Every SEO […]
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How Snapchat’s Snap Map Can Boost Your Social Media Marketing

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
If you failed to follow the latest news concerning social media apps, here’s something you might have missed: Snapchat released a new feature called the “Snap Map”. What this interesting little feature does is that it allows you to locate your friends on a map after you share locations with each other. Snapchat users are […]
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How To Optimize Your SEO Results Through Content Creation

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
By AJ Agrawal , CONTRIBUTOR It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. […]
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The Essentials to Building Your Brand on Social Media | Opportunity Knocks

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
The Essentials to Building Your Brand on Social Media September 4, 2017 By Adam Richards Social media presence has become fundamental to the existence of commercial entities across the globe. The modern day internet user spends a considerable amount of time on social networks and businesses have to find ways to reach these different audiences. It is not […]
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Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts – Adweek

  • Posted by eric@egunderson.com
  • On September 13, 2017
  • 0 Comments
Opinion: If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain. By John Stevens Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 to $31 billion in […]
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