6 Tips for SEO and Marketing in 2016 | Inc.com

6 Tips for SEO and Marketing in 2016 | Inc.com

  • Posted by eric@egunderson.com
  • On June 27, 2017
  • 0 Comments
SEO and marketing has changed in 2016. They are more closely interlinked than ever before. You have to bring together your SEO and marketing teams in order to gain the most traffic and most conversions for your company. This guide will introduce you to a number of ways in which your company can make a […]
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How to Save Time (Time Saving Rules)

  • Posted by eric@egunderson.com
  • On June 27, 2017
  • 0 Comments
There are thousands of piddling, trivial things anyone could do to save time. But this article focuses on the general things that anyone can do that will actually make a big change in the amount of time you have to do what you want to do. Best of all, each of the ten time-saving rules below […]
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4 Reasons Business Development Is Like NFL Football

  • Posted by eric@egunderson.com
  • On June 27, 2017
  • 0 Comments
“Life is just a game of inches. So is football. Because in either game, life or football, the margin for error is so small. I mean, one half step too late or too early, you don’t quite make it. One half second too slow or too fast, and you don’t quite catch it. The inches […]
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The Best Laid Marketing Plans

  • Posted by eric@egunderson.com
  • On June 27, 2017
  • 0 Comments
The digital disruption epitomized by Uber, Airbnb, and Netflix that we are all too familiar with is beginning to play out in the consumer packaged goods (CPG) industry. The approach taken by startups such as Dollar Shave Club, Harry’s, and the Honest Company is instructive for how CPG companies will need to significantly evolve brand […]
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How To Develop A Strong 2017 Inbound Marketing Plan

  • Posted by eric@egunderson.com
  • On June 27, 2017
  • 0 Comments
With so many pieces to the inbound marketing puzzle, a brand can easily become overwhelm with the numerous tactics and techniques to generate exposure to their business. Especially as a startup or a brand that is struggling to find their place on the Internet, how do you begin the year strong in your marketing to […]
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Should you create device-specific PPC campaigns?

  • Posted by eric@egunderson.com
  • On June 27, 2017
  • 0 Comments
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, […]
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Get Prepared for the Future of SEO

  • Posted by eric@egunderson.com
  • On June 27, 2017
  • 0 Comments
The current process of building backlinks to improve your SEO is outdated and it’s about to change. Enough with automated emails and random pitches to contribute content on external sites. While this can work, I’m going to share the secret sauce to differentiate your backlink strategy. Beware, this might be uncomfortable for many within the SEO […]
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Using SEO To Aid The Customer Journey

  • Posted by eric@egunderson.com
  • On April 27, 2017
  • 0 Comments
  • advertising, digital, Kentucky, Louisville, outsourced marketing, SEO, Strategy
  The tactical strategy of SEO and the theoretical framework of your customer journey should be central to any business with an online component. You may be familiar with SEO, but some business owners may not be totally aware of the customer journey and how that fits into your digital marketing strategy. Introduction to CXM […]
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