Which Is Better: Content Marketing or PPC? The Pros & Cons of Both

  • Posted by eric@egunderson.com
  • On March 19, 2018
  • 0 Comments
If you’re a business owner or marketer, there may be a battle going on in your head. The conundrum you’re facing: How are you going to grow your business reach, brand awareness, and bottom line? The two opponents: content marketing and PPC (pay-per-click) advertising. On one hand, content marketing has some convincing statistics on its […]
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When selling on social media, marketers weigh chatbots vs. humans

  • Posted by eric@egunderson.com
  • On March 19, 2018
  • 0 Comments
Deciding whether to have chatbots interact with customers or actual humans behind the keyboard for selling on social media depends on a number of variables. SAN DIEGO — Companies find success in selling on social media, but there are different strategies on how to engage with new customers. Deciding whether to have chatbots interact with potential […]
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4 SEO Requirements for International Ecommerce Sites | Practical Ecommerce

  • Posted by eric@egunderson.com
  • On March 19, 2018
  • 0 Comments
Multinational ecommerce businesses with country-specific websites have distinct search engine optimization requirements. A searcher in Australia, say, must end up on the site containing Australian English, currency, and content. A searcher in Germany must land on that website. And so on. The following four requirements will ensure that your ecommerce site targets the correct location in […]
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May the search be with you: how to boost local SEO in 2018 – Fourth Source

  • Posted by eric@egunderson.com
  • On March 5, 2018
  • 0 Comments
Local SEO involves a range of tactics to market your business at the same time customers are searching for a company like yours, and specifically in your neighbourhood. Spending some time understanding and developing a local SEO strategy may lead to significant additional business, with recent data from GO-Globe showing that 46% of all searches on Google […]
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6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

  • Posted by eric@egunderson.com
  • On March 5, 2018
  • 0 Comments
  If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear […]
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Can Social Live Video Help SEO? Yes, Here’s How

  • Posted by eric@egunderson.com
  • On March 5, 2018
  • 0 Comments
  Live social video is all the rage, but it isn’t just something the social media marketers and brand managers should care about. Social livestreaming can boost your SEO, too – if you do it right. Freshness, dwell time, chatter. These are all important factors that can help your SEO, and they’re all natural qualities […]
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Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant

  • Posted by eric@egunderson.com
  • On December 6, 2017
  • 0 Comments
Source: Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, […]
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What Things to Consider in PPC Management Service?

  • Posted by eric@egunderson.com
  • On December 6, 2017
  • 0 Comments
What Things to Consider in PPC Management Service? Source: What Things to Consider in PPC Management Service?   Digital marketing is at its peak in this era. We have come up with hundreds of ways to market our products and services through online means which enables to develop a better reputation. PPC and SEO are two […]
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Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

  • Posted by eric@egunderson.com
  • On December 6, 2017
  • 0 Comments
Source: Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your […]
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5 Social Video Marketing Mistakes – Chief Marketer

  • Posted by eric@egunderson.com
  • On December 6, 2017
  • 0 Comments
With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today. Source: 5 Social Video Marketing Mistakes – Chief Marketer Online video is being viewed with increasing […]
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