- Posted by email@example.com
- On September 13, 2017
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So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering.
Therefore, you decide to hire a web design company to solve your problems. This company can bring your site to the next level, and get you a modern user experience which, in the end, will improve your business and its revenue.
At The Ocean Agency, we’ve been working in web design for more than a decade. Since our agency was founded back in 2003, web design has been our main specialty. However, we’ve become experts in SEO after being acquired by Logical Media Group three years ago.
Having the same company design your website as well as put together an SEO strategy can make the best of both worlds. However, you will want to be careful when hiring a firm to do both your web design and SEO, because many firms will attempt to separate themselves from the competition by showcasing that they are experts in both, when in fact they are only proficient at one.
Always do the proper research and ask the right questions to thoroughly examine your partner agency. For example, you should ask your web design agency about its philosophy, process and how long the project will take. When you’re searching for a website design company, be sure to ask is if they offer SEO services, and if so, what types.
Some companies say they do SEO, when in reality the only SEO they’re doing is installing the Yoast SEO plugin. This is a great SEO tool, but there is much more to SEO.
SEO all starts with keyword research: finding which keywords fit the page you’re looking to optimize. Keyword research doesn’t just include finding random keywords; it’s about finding relevant keywords for your site and getting numerous metrics such as search volume, competition and current ranks.
This is the blueprint for SEO. Once you have this, then comes the process of implementing them into your titles and on-page content. Then, it’s time to look at technical aspects of the website. Do you have a lot of pages that aren’t redirecting? Are there duplicate content issues?
Once this is all completed, the process is far from over. There are always more on-page optimizations to be done and internal linking opportunities to be fixed, not to mention building links and creating quality content in the form of articles and blogs.
The questions a client should be asking their potential SEO agency include what type of data goes into monthly reporting and local SEO optimization, as well as what types of SEO services they offer, such as on-page optimization, link building and conversion rate optimization.
Should you decide to go with the same company to handle both your web design and SEO, there are a number of different benefits. From an SEO’s perspective, the keyword-rich content on a landing page needs to mix with user-friendly content that appeals to the potential customers. A user-friendly internal linking structure is friendly to Google as well. Web design and SEO teams are able to work together to make sure this process goes along smoothly and that both channels work hand in hand for the benefit of the client.
If there are any potential issues with an SEO recommendation, web design team members are able to speak with SEO consultants to iron out the issue. SEO consultants will also be able to recommend other SEO-friendly aspects of your website, including sitemaps, redirects and a URL structure, and bring it to the web designers for implementation.
In any business, communication is extremely important. A web design team that has in-house SEO is available to communicate effectively with other team members, making the whole website setup process much smoother. Seeing a beautiful new design and rising Google ranks could be what takes your business to the next level.