Case Study: High-End Plumbing Showroom Unlocks 197% Lead Growth

The Challenge: From "Best Kept Secret" to Market Leader

A regional chain of high-end decorative plumbing and hardware showrooms offered an impressive range of products, serving everyone from homeowners to architects and commercial builders. Despite their knowledgeable consultants and unmatched service, the company faced a unique challenge: they were widely known as a locksmith, but their exquisite decorative plumbing and hardware showrooms were, as they put it, the "best kept secret" in the region. When Gunderson Marketing partnered with them in August 2020, the primary goal was clear: significantly improve their organic search engine rankings and drive substantial sales growth for their showroom business.

The Strategy: Unearthing Opportunity & Streamlining Success

Gunderson Marketing began with an immersive deep dive into the client's industry, customer base, competitors, and their rich community history. We quickly identified the disconnect: a strong existing reputation in one area overshadowing a high-potential, underserved segment of their business.

Our strategy focused on a dual approach:

1. Targeted Digital Marketing: We developed a precise organic content strategy designed to attract not just any user, but the right users – those seeking high-end, boutique plumbing and hardware solutions, understanding that quality over quantity was key.
2. Operational Efficiency & CRM Integration: Recognizing the importance of end-to-end success, Gunderson Marketing went beyond traditional marketing. We actively assisted in the implementation of the company's first CRM system. This critical step enabled more effective tracking of leads, marketing efforts, and, most importantly, a clear understanding of their overall return on investment, aligning perfectly with our "piece of the pie" model.

The Implementation: A Comprehensive & Collaborative Approach

Gunderson Marketing proved to be more than just a marketing partner; we became an integral part of their operational and digital ecosystem:

• Website Optimization: We hosted regular monthly meetings with their website partner, proactively identifying and addressing site issues. Our recommendations were so impactful that the developer applied these changes universally, enhancing the entire structure for all their plumbing showroom clients.
• Strategic Content Development: We crafted organic content specifically designed to attract high-value users interested in decorative plumbing and hardware, ensuring the content resonated with their discerning clientele.
• Paid Advertising Campaigns: We launched strategic paid advertising campaigns not only to boost immediate sales but also to effectively promote community events, further enhancing their brand presence.

The Results: A Flood of Qualified Leads and Record Sales

The impact of Gunderson Marketing's strategic and integrated approach was profound. Over a 3-year period, the client experienced an astounding 197% growth in online leads.

This surge in qualified prospects directly contributed to their most successful year to date, culminating in a record sales year in 2022. This case study exemplifies how Gunderson Marketing empowers 7-figure home service businesses to overcome brand misperceptions, attract their ideal customers, and achieve unprecedented growth by focusing on both smart marketing and operational efficiencies that directly impact the bottom line.