A long-standing, locally-owned HVAC company, serving both residential and commercial customers, found itself in a tough spot. Faced with escalating competition, many of their local rivals had been acquired by national corporations wielding massive marketing budgets. Our client needed a strategic way to not only compete but to significantly grow their residential business. They came to Gunderson Marketing looking for a digital marketing partner who could help them cut through the noise and reach their ideal customers more effectively.
At Gunderson Marketing, our first step was to deeply understand this Trane dealer's unique position and pinpoint their ideal residential customer. We recognized the need for a highly strategic approach that went beyond broad advertising.
We developed and implemented a comprehensive digital marketing plan with a sharp focus on geo-targeting and demographic factors. This allowed us to build custom and lookalike audiences from their existing customer lists and identify key audience interests, ensuring every marketing dollar was spent reaching the right people.
Crucially, we also took the lead in helping the HVAC company maximize their Trane co-op dollars. This was key to reducing their out-of-pocket expenses while maintaining a robust marketing investment. We took full responsibility for ensuring all advertising met co-op guidelines and managed the monthly reimbursement submissions, transforming a complex process into a seamless financial advantage for our client.
Our integrated paid media campaign leveraged a mix of high-impact channels to ensure maximum reach and engagement:
Gunderson Marketing's proactive management of co-op reimbursements proved to be a game-changer for our client. Our leadership in this area resulted in an incredible additional $350,000 of previously unrealized funding over the last five years.
Reinvesting these recovered funds directly contributed to a significant 18.68% growth in gross residential income over a 4-year period. This case study powerfully demonstrates how a strategic, results-driven marketing partnership can not only optimize spending but also deliver substantial, measurable growth for 7-figure home service businesses, even in highly competitive markets.
